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Industry Expert Jeffrey Kidwell Joins Transcend to Expand Business

New York, NY; September 27, 2022 –

Transcend, a leading provider of optimization solutions for liquidity, funding, and collateral, has appointed Jeff Kidwell as Director of Sales for North America. Kidwell will focus on growing Transcend’s securities finance footprint in North America and will report to Transcend’s Head of Sales & Business Development BJ Marcoullier.

“Transcend has seen tremendous growth over the last few years, which is a result of our strategic investments in product, technology & people,” said Marcoullier. “As we look to scale this momentum, Jeff will help us continue our growth in the securities finance marketplace.”

Kidwell has been an active senior architect in the securities finance industry since 1982. From 1982 to 2004, he served as Executive Director of Morgan Stanley’s North American repo desk. In his career, he has held the roles of Co-Head of the Global Repo Desk and Managing Director for Cantor Fitzgerald.

Most recently, Kidwell was the Founder and Head of Direct Repo at AVM Inc, a registered broker-dealer in Florida, prior to running his own consulting firm Kidwell Consultants, LLC.

“I’m looking forward to building on Transcend’s success of driving efficiency and innovation in the collateral optimization space,” explained Kidwell. “It’s exciting to be a part of the Company’s continued growth as a critical enterprise solution for collateralized businesses.”

“Jeff is coming on board during a time when the securities finance space is more focussed than ever on collateral, funding & liquidity optimization. The demand for innovative solutions is driven by rising rates, regulation, and market complexity. Jeff’s 40+ years of expertise will be a great asset as we continue to grow our market presence and deliver solutions addressing these burgeoning challenges,” said Bimal Kadikar, Founder and CEO of Transcend.

Transcend has grown its service offering and its global team this year, most recently appointing Jonathan Hodder as Director of EMEA Sales.



Transcend is on a mission to help global market participants achieve next-level performance results through innovative solutions that enhance liquidity, funding, and collateral decisions. With a growing roster of world-class banks, broker-dealers, asset managers, and custodians as clients, the firm is quickly becoming the gold standard for inventory analytics, optimization, and automation within a business line or across the enterprise.

Led by a team of 140+ domain experts, Transcend addresses an array of complex financial, operational and regulatory concerns challenging the capital markets industry. For more information, visit and follow us on LinkedIn and Twitter.